Privacy Policy

1. INTRODUCTION

Grupo Vive Caribe S.A.S. (“we”, “our”, “us”) is committed to protecting the privacy and personal data of our users and customers. This Privacy Policy explains how we collect, use, store, and protect your information when you access our website or use our services.

By using our services, you agree to the terms outlined in this Privacy Policy.


2. INFORMATION WE COLLECT

We may collect the following types of personal information:

  • Full name
  • Email address
  • Phone number (including WhatsApp)
  • Identification number (if required for bookings)
  • Payment-related information (processed through third-party providers)
  • Location and travel preferences
  • Technical data (IP address, browser type, device information)

3. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process bookings and provide our services
  • Communicate with you regarding your reservations
  • Send confirmations, updates, and customer support responses
  • Improve our services and user experience
  • Send promotional or marketing communications (only if authorized)
  • Comply with legal obligations

4. DATA SHARING

We may share your information with:

  • Service providers (transportation, accommodations, tour operators)
  • Payment processors
  • Technology providers (hosting, CRM, analytics tools)
  • Legal authorities when required by law

We do not sell your personal data to third parties.


5. INTERNATIONAL DATA TRANSFERS

Your information may be transferred and processed outside of Colombia, including in countries that may not have the same level of data protection laws. In such cases, we ensure appropriate safeguards are in place.


6. DATA RETENTION

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or to comply with legal requirements.


7. YOUR RIGHTS

Depending on applicable laws, you may have the right to:

  • Access your personal data
  • Request correction or updates
  • Request deletion of your data
  • Withdraw consent for data processing
  • File complaints with data protection authorities

To exercise these rights, please contact us through our official channels.


8. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies and similar technologies to:

  • Improve website functionality
  • Analyze user behavior
  • Personalize content and marketing

You can manage cookie preferences through your browser settings.


9. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.


10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.


11. CHILDREN’S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors without parental consent.


12. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Changes will become effective once published on our website.


13. CONTACT

If you have any questions or requests regarding this Privacy Policy, you may contact us through the official communication channels listed on our website.

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